SCHED.org's
SXSW 2012 Blog

Erin’s blush-inducing comments about me being an idea factory got me thinking about my brainstorming processes and how I work. Ideas are a dime a dozen, and I come up with more than my fair share a week. Obviously, they only really become worthy when there’s some execution. I’ve found that some of my best ideas (in this case SCHED*) actually slowly evolve over years.

Back in 2006, I was working for UF Web Admin and had quite a bit of free time on my hands. I was getting really amped up about attending SXSW Music for the first time (2005 was my first Interactive attendance). I pretty much refreshed Donewaiting incessantly and crawled and searched my way through RSVP’s and info of all the shows and parties. I didn’t want to miss a thing so I hand typed an HTML table with the show info in it:

I guess you could consider this SCHED v1. It was utterly basic but lived in my pocket in a folded up 8.5 x 11” sheet and served well over the week. That was that and I didn’t really think of it again.

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