SXSW 2008 Schwag Analysis via RedMonk.
What makes the best schwag? How about crap schwag? While at SXSW last year, Coté, Josh Dilworth, and Lauren Sell go booth-to-booth to not just check out the schwag, but analyze and comment on it. Does it work? Where’d it come from? Would you want to get it?Some of my best scores in past years have included free shoes, a Puma track jacket, plenty of t-shirts, and even hats. What have you gotten?
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